Concept of Market Segmentation
by Zoho Blogger on
Market segmentation is the act of dividing the total market into different segments, which are definable, accessible, actionable, profitab...
Managing Market Information
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The information related to competitors, customers, suppliers, intermediaries, salespersons, marketing mix, and other forces is market inf...
Marketing Environment
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Marketing environment refers to the situation, surroundings, atmosphere, and circumstances within which sustain activities are conduc...
Human Resource Management System - HRM
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A system is a set of interrelated and interdependent parts arranged in a way that behaves as a whole. The management of human resources in ...
Marketing Mix
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The marketing mix is the combination of various components that comprise a company's marketing program. The term 'Marketing Mix...
Emerging Concepts In Marketing
by Zoho Blogger on
Direct Marketing Direct marketing is the selling products or services directly to the ultimate buyers by mail order or telephone selling ...
