Concept of Market Segmentation
by Zoho Blogger on
Market segmentation is the act of dividing the total market into different segments, which are definable, accessible, actionable, profitab...
Managing Market Information
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The information related to competitors, customers, suppliers, intermediaries, salespersons, marketing mix, and other forces is market inf...
Marketing Environment
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Marketing environment refers to the situation, surroundings, atmosphere, and circumstances within which sustain activities are conduc...
Human Resource Management System - HRM
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A system is a set of interrelated and interdependent parts arranged in a way that behaves as a whole. The management of human resources in ...
Marketing Mix
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The marketing mix is the combination of various components that comprise a company's marketing program. The term 'Marketing Mix&#...
Emerging Concepts In Marketing
by Zoho Blogger on
Direct Marketing Direct marketing is the selling products or services directly to the ultimate buyers by mail order or telephone selling ...
